meansoybean

So tomorrow is Montreal’s En ville sans ma voiture (Car-free day). Whatever your opinion of this event is, you have to notice the obvious/swift marketing move by Loto-Quebec to sponsor free metro, bus and train fare for the entire day. Granted, the monetary investment in making this happen may be huge, but this does so much to advertise the new nation-wide lottery, which will go unnamed here. An unusual partnership for sure.

In any case, a free ride is a free ride — so take it while you can on September 22, 2009! Just don’t give in to the marketing and waste money on that new lottery. Click here for the direct link to the coupon, which’ll spare you from Loto-Quebec’s site. You’re welcome. But seriously, if you’re planning on visiting the Montreal downtown core tomorrow during the event it would be less frustrating to just take advantage of this free fare offer.